Avori — The Executive Operating System

An entire business, unified into one operating system.

Avori sits above the software your company already runs — CRM, accounting, spreadsheets, communication — and unifies operations, finance, reporting, workflows, and AI into a single executive view. Six command centers do the work. One intelligence layer continuously monitors all of them. Built, installed, and operated by Margin Max.

30 minutes · operator-to-operator · no pitch

Avori Executive Command Center — pipeline conversion, production control at 87% capacity utilization, and the departmental executive scorecard on one dark operating screen
Executive Command Center · LiveReconciled nightly · Monitored continuously by Maximus
$1.5M+
Aged A/R recovered in 90 days
$372,865
Revenue captured · 98 claims · 5 months
355
Jobs cleared · 135-job backlog retired
4 hrs
Weekly leadership time reclaimed

Actual Margin Max engagement outcomes · client names and account-level values held in confidence

What is Avori?

Every business runs on a dozen systems.
Avori is the one above them all.

Avori is not another app to buy, learn, or migrate to. It is an Executive Operating System — commissioned on top of the tools your company already runs: JobNimbus, AccuLynx, ServiceTitan, HubSpot, QuickBooks, Google Sheets, Excel, and custom workflows.

It combines operations, finance, CRM, reporting, workflows, AI, and executive decision-making into one operating system — every number reconciled nightly, every signal monitored continuously, one place the day begins.

01

It sits above your existing software

Nothing new to buy or migrate to. Avori is built into your existing stack and runs on the data the business already produces.

02

Six command centers do the work

Cash flow, receivables, revenue, production, financial control, and the executive scorecard — each answering one executive question.

03

One intelligence layer monitors it all

Maximus continuously monitors every center, correlates the signals, and surfaces the next move — ranked by dollar impact.

Six command centers, one intelligence layer — the Avori operating map showing the Executive, Cash Flow, A/R Recovery, Revenue Engine, Production Control, and Executive Scorecard command centers orbiting the Maximus core
Inside the Platform

This is what running on a real operating system looks like.

Not renderings. Working product surfaces — every number reconciled nightly, every screen built for an owner who runs on numbers.

Mission Control

Every system in the business, on one board.

The intelligence core, communications, business systems, and files — live, standing by, or planned. You always know exactly what is connected and what Maximus is monitoring.

Avori Mission Control — the intelligence core, communications, and business systems status board with live connector states
Executive Command Center

Total command of the business from one screen.

Cash, margin, receivables, pipeline, and production — reconciled into a single mission-control view. Faster, more confident decisions every single day.

Avori Executive Command Center — sales and pipeline control, production control with capacity utilization, and the executive scorecard
Today

The day, already organized.

Executive actions ranked and ready, approvals waiting in one queue, recent movement observed by the system — seven things to move, nothing to hunt for.

Avori Today dashboard — ranked executive actions, approval center, and recent observations for the operating day
Executive Brief

“Good evening, Jeremy.”

The day in review, delivered like a chief of staff would deliver it — what shifted while you were heads-down, what carries into tomorrow, and the first move to make in the morning.

Avori Executive Brief — an evening read-out summarizing completed jobs, collections, pipeline, and tomorrow's top priorities
Avori Memory — ask the executive memory anything it holds; every exchange becomes part of the operating record

Memory

Every exchange becomes a memory on the timeline. Ask it anything it holds — the business stops forgetting.

Avori Knowledge — knowledge objects organized from memories into a searchable operating manual of the business

Knowledge

The operating manual of the business, organized live — companies, people, projects, meetings, documents.

Avori Connectors — communications, scheduling, business systems, and social intelligence connectors with authorization states

Connectors

Email, calendar, CRM, accounting, files, and voice — nothing can enter or leave without explicit, founder-authorized permission.

Avori Executive Inbox — matters needing an outlook, triaged decisions, and drafted replies ready for approval

Executive Inbox

Cleared to zero decisions, not zero messages — triaged, drafted, and ready for the sign-off only you can give.

Avori Overview with executive insights — revenue by month against the what-to-do-next rail with confidence-scored recommendations

Executive Insights

Every number arrives with the next move attached — confidence-scored, sourced, and sized against the target.

Maximus conversation — asking the operating system about cash, margin, receivables, jobs, pipeline, and people

Ask Maximus

Cash, margin, receivables, jobs, pipeline, people — ask in plain English. Every answer cites the record behind it.

Avori at night — 'Working late, Jeremy.' The operating system welcomes the owner home with what matters and what should happen next

It knows when you're working late.
And it already knows what matters, what's red, and what should happen next.

Executive Command Centers

This isn't a dashboard. It's the operating system behind the business.

Six command centers, one intelligence layer. Each center answers one executive question — every number reconciled nightly, monitored continuously by Maximus.

Executive Command Center — cash on hand, gross margin, A/R 60+ days, jobs in progress, today's attention feed, and cash position
Center 01 · Executive Command

Executive Command Center

“What needs my attention today?”

Cash, margin, receivables, and jobs — with an attention feed ranked by financial exposure. Of everything on screen, the one move that matters today is already flagged.

Cash Flow Command Center — operating runway, cash on hand, lowest week balance, and the 13-week cash flow forecast
Center 02 · Cash Flow

Cash Flow Command Center

“How long can I operate safely?”

The 13-week forecast, updated nightly — runway, the lowest week in the horizon, and the buffer above the floor. Cash run from a model, not the bank balance.

A/R Recovery Command Center — total A/R, at-risk receivables past 90 days, trapped cash versus target, and aging by bucket
Center 03 · A/R Recovery

A/R Recovery Command Center

“How much cash is trapped?”

Earned revenue sitting in other people's bank accounts — aged, ranked, and worked on a structured cadence that pulls DSO down and frees the float.

Revenue Engine Command Center — pipeline value, close rate, committed revenue, next-month revenue by source, and the conversion funnel
Center 04 · Revenue Engine

Revenue Engine Command Center

“Where does next month's revenue come from?”

Pipeline health measured against the number you have to hit — by source, by stage, by rep — so next month is a plan, not a hope.

Production Control Command Center — capacity used, on-time completion, margin-risk jobs, and active jobs margin variance versus bid
Center 05 · Production Control

Production Control Command Center

“Which jobs are hurting margin?”

Margin variance vs. bid on every active job, capacity utilization, and schedule risk — under-performing work caught in production, not at year-end.

Executive Scorecard Command Center — overall grade, infrastructure score, departmental scorecard, and composite trend
Center 06 · Executive Scorecard

Executive Scorecard Command Center

“Are we winning or losing?”

Every department graded, the composite trending, and the drag named — a live scorecard instead of a spreadsheet rebuilt every Monday.

Maximus · The AI Chief of Staff

The engine inside Avori, finding margin leaks before they cost you.

Maximus is the AI Chief of Staff inside Avori. In the business, it continuously monitors all six command centers, isolates where margin is leaking, and surfaces the exact next action — ranked by dollar impact. You operate from Avori; Maximus runs the analysis beneath it.

247
Signals processed per cycle
6
Command centers under watch
+$184,000
Margin defended in one read-out
3
Next moves, sequenced by speed-to-cash
“The path is clear, and it is sequenced. Collect first — then protect production margin on the three slipping jobs, and reactivate the stalled pipeline. Executed in order, these moves defend an estimated $184,000 in annual margin — without a single new sale.”
— Maximus, executive summary
Meet Maximus See a full read-out
Maximus intelligence read-out — 'The biggest threat to your margin, found before it costs you' — top three margin leaks ranked by impact with the executive summary and expected result
Why It Works

The platform is half of it. We install and run the other half.

Avori runs on operational infrastructure Margin Max has been installing inside founder-led companies for two decades. Every engagement resolves to a measurable change in how the business operates.

W-01

Operational Infrastructure

The systems, cadence, and accountability that let a founder step out of the day-to-day.

W-02

CRM Architecture

Pipeline, workflow, and reporting built to fit the business — one source of truth instead of memory.

W-03

Workflow Design

The path from estimate to collection, built so jobs move through the system, not around it. Every job runs the same play.

W-04

Reporting & KPIs

One reporting surface built around real decisions. You open one view on Monday; the numbers are clean; the next decision is obvious.

W-05

Leadership Systems

The weekly rhythm and clear ownership that holds the team answerable to the numbers — without the owner in every conversation.

W-06

Financial Visibility

Cash position two weeks ahead, margin reconciled weekly, collections on a schedule — discipline as a system, not a personality trait.

W-07

AI Implementation

Applied intelligence installed where it earns its keep — surfacing risk, monitoring the whole operation, recommending the next move.

W-08

Automation

The busywork automated against the record — capture, triage, drafting, and reconciliation that never sleeps and never forgets.

How engagements work

The BOS Diagnostic

Score your operating infrastructure 0–100. Find the leak first.

Every engagement begins with the diagnostic — a structured read of how the business actually runs. 30 questions, 5 minutes, one score, and the one constraint holding margin back. Nothing is prescribed before the field study is complete.

01

Margin Scan

Revenue, cost, cash, and receivables captured to establish the true starting picture.

02

Command Center Diagnostic

The business organized into six command centers, each scored 0–100, so every number has a home.

03

Maximus Analysis

All six centers analyzed at once — margin leaks isolated, quantified, and ranked by annual dollar impact.

04

Executive Review

The findings, walked operator-to-operator, with the sequenced 90-day plan to recover the margin.

Margin Scan result — an operational infrastructure score of 53 out of 100 with estimated profit left on the table of $200K to $610K per year and the top three margin leaks

Margin Scan · your score & what the gaps cost

Command Center Diagnostic — six command centers scored, the composite infrastructure read, and a combined annual margin opportunity of $688,000

Command Center Diagnostic · six centers, one read

The Company Behind It · Margin Max

An operating company. Not a consultancy.

Jeremy Reece, Founder and Principal of Margin Max LLC
Jeremy Reece · FounderWichita · KS
Certified FICO Professional — FICO Pro gold seal
Certified FICO® ProfessionalAll three designations — the highest credential in the field
Graduated Cum Laude badge
B.S., Business Management — Cum LaudeGraduate Accounting Certificate · Author of two books and two industry guides

Operator first. Builder of the system.

Jeremy Reece has spent more than two decades inside founder-led businesses — not advising them from across the table. Finance leadership, multi-crew field operations, construction systems, and hospitality at volume: the work has been done in the operator's seat, wherever the business was growing faster than what one person could hold together.

Avori is what that record builds toward — the operating system he had to assemble by hand, finally in one place.

$55M
Controller · Planet Hollywood International
823 rooms
Assistant Controller · Hudson Hotel (Ian Schrager)
Regional
Controller · Thompson Hotels, NYC & South Beach
19 yrs
Co-Founder & Financial Controller · construction group
$16.5M
Refinance led · 60 Thompson, New York City
$1.5M+
Aged A/R recovered in 90 days · recent engagement

As a national financial educator, Jeremy spent 14 years teaching cash flow, financial literacy, and operating discipline to 150,000+ professionals across all 50 states — developing curricula for nationally recognized programs and training public speakers along the way. The pedagogy is mature; the implementations today are operator-led.

The full record

References

People hire people.

I had the opportunity to work closely with Jeremy during our time at Planet Hollywood, where he served as Controller under my leadership. His financial acumen, attention to detail, and ability to manage complex operations set him apart early on. More importantly, Jeremy understands how to align financial oversight with day-to-day operations — something most professionals never fully grasp. He's someone I've trusted both professionally and personally for decades.
Michael WelchDirector of Operations · BLH, New York
Jeremy has a rare ability to step into a business, quickly identify breakdowns in systems and CRM workflows, and turn them into scalable, revenue-producing processes. His understanding of supplementing and operational structure makes him a valuable asset for any company looking to tighten operations and increase profitability.
Joe StephensOwner & President · Sure Claims

Additional references available on engagement.

Strategic Partners

Built alongside the platforms that matter.

IDIQ logo

IDIQ

Identity and credit intelligence — partnered tools for protecting the financial identity of the businesses and teams we serve.

Certified FICO Professional seal

FICO® Certified

All three FICO professional designations — credit and scoring interpretation at the highest credential the field offers.

Partner with us

Partnership & Affiliate Opportunities

Margin Max partners with platforms and professionals serving founder-led companies. Referral and affiliate inquiries are handled by Jeremy directly.

Start the conversation →
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Book an Executive Review.

Thirty quiet minutes with Jeremy Reece. Walk your operation, see where margin is leaking, and leave with a clear next step. No pitch.

Prefer to talk first? Call or text Jeremy directly — (316) 751-6626 · Jeremy@MarginMaxllc.com